Fifty Shades of Grey now officialy Filming in Vancouver, set pic

Strait from the mouth of  (aka her Instagram account) the author E L James broke the news Sunday,
letting fans know that filming has officially begun in Vancouver for the upcoming Fifty Shades of Grey film 
With a release date set for  February 13, 2015 Fifty Shades of Grey stars Jamie Dornan, Dakota Johnson, Jennifer Ehle, Luke Grimes, Victor Rasuk, Eloise Mumford and Max Martini.

Fifty Shades of Grey casting news

Universal Pictures has just announced that Eloise Mumford (The River) has joined the cast of Fifty Shades of Grey. I haven't read the book, nor will I ever, however it looks as if she will play Kate Kavanagh, Anastasia Steele's best friend and roommate in the story.
Sounds like a lot of fun this Fifty Shades of Grey.
Just throwing this out there, but the people who will go see this film are probably the same audience who go and watch the Sex and The City or The Devil's Wears Prada. I am not apologizing for stereotyping because this is probably the truth.